Key Features of the Game:
PARADISE XRPL, a free-to-play game being developed by Ultra Games Limited (Hong Kong Company), is a realistic life simulator in an open-world genre. PARADISE is scheduled for release in the second quarter of 2025 and has already made it into the top 100 most anticipated games on Steam and the number one spot among free-to-play games.
PARADISE combines elements from popular series such as GTA and SIMS, offering players a similar range of possibilities including managing vehicles, shootouts, purchasing goods, clothes, and real estate, as well as developing relationships between characters. Recently, Korean developers known for PUBG released a similar game called INZOI.
In my opinion, the main advantage of this game is that it could be a pioneer in the field of implementing artificial intelligence for non-player characters (AI NPCs) for a global audience. Developers often showcase the interaction with AI NPCs during online streams, and this is the first instance where the interaction looks so realistic and can engage players for a very long time.
Interview with Robert Lee, Director of Marketing and Public Relations (EMEA & APAC) for PARADISE XRP
Q:Robert, can you tell us more about where the company is based?
Robert Lee: Certainly! The choice to use a virtual office in Hong Kong at 64 Connaught Rd, Central District, is integral to our strategic operations. This location in Hong Kong provides a prestigious address and access to essential services that support our global legal and financial activities, crucial for our dealings in international software development and distribution.
Moreover, the virtual office model aligns perfectly with our operational strategy of employing a remote workforce. This approach significantly broadens our talent pool, allowing us to hire top talent from around the world without the geographical limitations typically associated with a traditional office. It also reduces overhead costs, which is critical for maintaining competitiveness and agility in the fast-evolving gaming industry.
Turning to our subsidiary, Ultra Technologies LLC, located in Tbilisi, Georgia, this strategic placement is pivotal for our operations. Georgia’s progressive legislation on cryptocurrencies makes it an ideal base for Ultra Technologies to legally conduct and expand our cryptocurrency operations. The legal framework in Georgia allows us to integrate cryptocurrency seamlessly into our digital offerings, like the Paradise Game, and explore its potential beyond traditional gaming applications. This strategic decision not only positions us at the cutting edge of blockchain and gaming technology but also ensures compliance and operational effectiveness in our crypto-related activities.
Q: Robert, PARADISE XRPL has generated massive buzz as a free-to-play game blending AAA gameplay with blockchain. What do you think truly sets it apart from other titles in the space?
Robert Lee: PARADISE® isn’t just a game—it’s a living economy. Players aren’t just shooting or racing; they’re building empires, trading assets, and earning real value through $PAR. What makes us unique is our dual-version strategy. Traditional gamers on Steam or consoles get AAA-quality action, while Web3 enthusiasts on Epic or Ultra’s launcher dive into a tokenized ecosystem. This cross-platform flexibility ensures everyone can play their way, whether they’re new to blockchain or seasoned crypto users. Plus, with 600,000+ players already engaged and top rankings on Steam and Epic, we’re proving that Web3 gaming can appeal to the masses.
Q: Web3 integration is a hot topic. How does PARADISE® onboard traditional gamers unfamiliar with blockchain?
Robert Lee: Education and incentives are key. Our non-blockchain version acts as a gateway. Players start on Steam or consoles, enjoy the core gameplay, and gradually encounter opportunities to migrate. For example, exclusive items or $PAR rewards are locked behind switching to the blockchain version. We also simplify Web3 with integrated wallets in ParadiseTap and tutorials that explain ownership, staking, and earning. The goal is to demystify blockchain by tying its benefits directly to gameplay—like earning real income from virtual real estate or clan wars.
Q: PARADISE® targets regions like EMEA and APAC. How does your marketing strategy adapt to such diverse audiences?
Robert Lee: Localization is everything. In APAC, we partner with influencers like Tencent-affiliated creators and leverage platforms like TikTok and WeChat. For EMEA, our focus shifts to Twitch streamers and YouTube deep dives. We’ve also tailored in-game events—for example, Lunar New Year heists in Asia or soccer-themed car races in Europe. Regional teams, including our APAC leads like Fan Jin and Liang Bo, ensure campaigns resonate culturally. The numbers speak for themselves: 50M+ influencer views globally, with 25M+ from TikTok alone.
Q: Platforms like Steam have historically restricted blockchain games. How does PARADISE® navigate these policies?
Robert Lee: Our dual-version model is a structural shield. The Steam version is fully compliant, avoiding any mention of blockchain, while the Epic/Ultra version embraces Web3. Players can seamlessly migrate progress, so Steam’s policies don’t hinder our Web3 growth. This strategy also future-proofs us against regulatory shifts. Plus, by ranking #1 in Steam’s free-to-play category, we’re leveraging their algorithm to reach 230M+ users—many of whom eventually explore the blockchain ecosystem.
Q: What’s next for PARADISE® in 2025? Any features or partnerships you’re excited about?
Robert Lee: 2025 is about scaling. We’re launching ParadiseTap’s web version, expanding cross-chain compatibility, and introducing AI-driven KOLs to engage players 24/7.
